+41%
Weekly retention
4.8★
Store rating
−60%
Dashboard load time
Problem
Singular's creator tool was mobile-first, but creator analytics were second-class. Creators could not see meaningful performance metrics in-app, and the internal reporting foundation was fragmented.
Approach
Rebuilt the analytics foundation, launched a mobile creator dashboard, and layered an AI-assisted weekly brief that summarized a creator's performance in plain English.
Outcome
In-app analytics became the most-visited surface. The weekly brief lifted weekly retention and was the single feature most cited in App Store reviews after launch.
“The weekly brief is now part of our product identity. It started as a small experiment and became the feature creators quote back to us.”
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