Whether you want to gauge how your product or service is performing or want to find out how you can provide better services to your customers, there is no more effective way than hearing it directly from your customers. Underrated by many companies, customer satisfaction surveys give you an almost exact measurement of what your customers think about your products / services. Customer satisfaction surveys continue to be a potent tool in how businesses grow and manage customer relationships in spite of technological advances in other areas of a business. By involving a periodical feedback collection and analysis system into your sales / marketing cycle, you can gain significant insight into how your business can be grown and how customers can be acquired.
Prometheas specializes in creating customer satisfaction surveys that includes survey design, setup, data collection, scanning, reporting and analysis. If you want an experienced partner in helping your business grow, we are happy to help you. We have sufficient experience and expertise in creating and analyzing customer satisfaction surveys. Our customer satisfaction survey process includes:
1. Survey setup
Our initial efforts go into understanding your business process and goals and then structure the survey to meet those goals.
2. Survey design
Survey design involves taking elements from the survey plan and designing questionnaires and other feedback collection mechanisms to garner the maximum number of feedback from your customers.
3. Information collection
We can use any or all of these survey collection methods: Online customer satisfaction surveys, telephone surveys or email surveys. Based on the nature of your assignment we can choose what method to use for distributing the survey questions.
4. Survey scanning and data entry
With our expertise in Optical Character recognition (OCR) and Intelligent Character Recognition (ICR), we are able to quickly convert data captured in various formats. Since we also provide OCR and ICR services and through access to the right tools, the time taken to capture and convert data is reduced.
5. Survey analysis and reporting
Statistical tests such as ANOVA and Correlation analysis are conducted on the data and based on the nature of your project. In other instances we use data mining methods to extract information from a database. The results are then presented in graphical charts and as tabular data for you to better understand it.
The flexibility with online customer satisfaction surveys is that they can be used to collect feedback on any aspect of your business. Typically customer surveys can be conducted to gather these data from customers: